Blog
Mobilize Your Art Marketing
You should check if your art website is mobile friendly according to Google. You can do so for free here. Our strategic adviser, Dave Geada, recently wrote about the importance of artist websites being mobile ready. Just a day after we published Dave's article, Google announced that they indeed would be giving a ranking boost to mobile friendly websites, especially when searches are performed on a mobile device. The new ranking signal takes effect on April 21st. From their blog post, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal." Although Dave mentioned it in his article, [...]
Art Transforms Lives
One of our core values at FASO is: We Know that Art Transforms Lives for the Better What do we mean by that? It's not just some corporate "feel good" slogan that we thought would look great on a poster in our offices. It's something we truly believe and have learned repeatedly in dealing with thousands of artists and art lovers for over a decade. Art Touches Viewers Deeply When I was in the gallery business, I witnessed a huge range of reactions and emotions that people had to the art. One woman would come in every Saturday, pull up a chair, and stare at artwork [...]

