Blog

  At FASO, we've recently enhanced security on our newsletter signup forms by adding a Google reCaptcha requirement.     Unfortunately, malicious bot activity has increased exponentially over the past few years and we've been forced to implement this counter measure to ensure that only humans are signing up for your artist newsletter.   I know that some people feel that our security in this area is overkill.  That complaint is usually because you see the higher, enhanced version of the reCaptcha form.     One important thing to keep in mind is that most of your site visitors will only see the simple version of the reCaptcha form which [...]

Remember the book Fifty Shades of Gray?   Even if you didn't read it, I'm sure you've heard of it.  It was, after all, the bestselling paperback of all time.   What most people don't know is that it was originally released in a digital-only format.  At the time, it seemed like the right thing to do.   After all, we now live in an online world, "digital is the future."  Plus, doing everything digitally and online is just so much easier.  Who wants to get their hands messy dealing marketing and publishing in the real, physical world?   Except one thing.  Fifty Shades sold poorly when it [...]

This is an important point to keep in mind.  So many people are talking about "building your brand" on social media but there is a more authentic approach:   The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media. - Seth Godin [...]