Blog

  The top goal of your marketing efforts is to build a high-quality list of customers and prospective customers with whom you are able to communicate, develop a relationship, and market your art.  Your customer mailing list is your number one marketing asset.  Outside of creating your art, building, maintaining and nurturing this list is your top goal. There are three big buckets of marketing channels:  They are known as paid media, earned media, and owned media.   "Paid Media" is a fancy term for advertising: You pay a magazine, and they feature a page full of your art.     "Earned media" means the value of media that [...]