Blog

  Do you know the name of the first person to fly solo across the Atlantic ocean?    Sure you do, it was Charles Lindberg.   Do you know the name of the second person?    You may not think you know, but actually,  you do.   It was Amelia Earhart.    But you know her from another category:   The first woman to fly solo across the Atlantic.     The Law of the Category   Owning a category is an important marketing concept for you to understand.  Being the second person to fly across the Atlantic isn't memorable.  But being the first woman to fly across the Atlantic is.   There is a theory in marketing, originally put [...]

  When I was in the gallery business, we sold a huge percentage of art to collectors who all were interested in the same painting.  How did we do that?   It worked like this:  We would advertise a Pillar Painting (more on what this means below) in an art magazine.  A new prospect would call, and after talking with them, we'd sell the painting.  Then a second person would call.  We'd gently explain that the painting was sold but offer to contact them when the artist had other pieces that felt similar to the sold one.  At that point, we'd generally take a [...]

Note: We live in a very different world than we did a week ago.  The seriousness and deadliness of the dreaded c-virus has become much clearer and it has been declared a pandemic by the World Health Organization.  The policies and practices around trying to slow the spread of the disease have increasingly been put in place.  We’ve had runs on staples in the supermarkets.  The stock market  has officially entered a bear market.  The economy may be sliding into a recession.We, at BoldBrush, are more committed than ever to supporting artists during this time.  Our entire team is focused 100% [...]