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There are two Unicode characters for apostrophe, U+0027 (also ASCII hex 27), and U+2019. Compare, Hamlet's father's ghost (U+0027) Hamlet's father's ghost (U+2019) [...]

All newsletter signup forms are not created equal.  In this post, we'll cover what you, as an artist, should do on your signup forms to give you the best chance of having qualified prospects sign up for your newsletter.1. Include a newsletter signup form on every page of your website Here's an example from Dan Gerhartz' website:   Since we recommend against using a pop up form, having a signup form on every page is a great alternative to make signing up easy.  Actually, it's better than a popup because a pop up is gone, never to appear again once someone dismisses it. 2.  Tell your prospects [...]