Blog

Opportunities are often found by looking not at what everyone else is doing, but by looking at what everyone else is ignoring   Somehow, a few days ago, that phrase typed itself as I was writing an article.  And the idea has stuck in my mind and grown over the past few days.  It's an important idea to consider further.   It's a similar idea to the old proverb about stock tips from a shoeshine man:  by the time a stock tip appears on CNBC, it's too late.  Nobody is ignoring that stock anymore.  You want to find the stock that everyone is ignoring, or [...]

  To build a successful art business you must do several things, among them:   1.  Master your craft (this is a never-ending process) 2.  Produce enough appealing, masterful works to have inventory to sell  3.  Market yourself and your art   While this space is often dedicated to marketing, today I want to focus on items 1 and 2, mastery and production.  This is an expanded an updated version of a piece I wrote a few years ago.   Both mastery and production require long stretches of uninterrupted creative time in your studio, so you must set limits to protect your creative time.    It's not unlike what we software engineers need [...]

Today we look at the subject of advertising in art magazines.  This article is an updated version of one I wrote several years ago.   In today's environment, most people ignore magazine advertising.  In fact,  it's widely accepted that "Print is dying" and being replaced with online publications.   However, I think that makes taking a second look at the medium of print even more compelling, especially for original fine art.  Opportunities are often found by looking not at what everyone else is doing, but by looking at what everyone else is ignoring.  That is the reason that Warren Buffett says, of investing, "Be greedy [...]