Blog

You've set up a great website.  You're active on Facebook, Twitter, Pinterest, Etsy and every other social network.  You've optimized your conversion funnel.  You check your Google Analytics every day.   So why aren't you selling art yet?  All the "experts" told you that you needed to do all these things, didn't they? [1]   The thing is, at my gallery, we sold millions of dollars worth of art, all before Facebook, Twitter, Pinterest, Etsy and Google.  How did we do it?  By deeply connecting on a human level with our customers.  Even, now, 15 years later, I'm still friends with some of those customers [...]

  People are always telling artists to "tell stories" on their blogs, but what does that mean exactly?     What kind of stories?   I suggest you tell stories that bleed.  Those are the interesting stories that will connect people to you.   The most highly commented post on my personal blog has been "How do You Keep Going?"   In that post, I wonder, after losing my beautiful cat of 19 years, how I can possibly go on.  I went on to explain how I'm working through that pain.     The truth is that we all experience pain, joy, fear, loss, and excitement in this life.  These [...]