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An example of an artwork that says something the artist wants to say. Source: Mad Magazine.
Art Starts with What You Want to Say
There is a pervasive myth that marketing people keep spreading about art. It's part of what I call The Marketing Guru Myth. This particular myth is this: that to discover what makes your art unique that you should start by considering what your customers want. With most products this is true. In fact, startup accelerator YCombinator's mantra is "Make something people want." However, art isn't most products. And, unlike other products, with your art, if you want it to be unique, you shouldn't "start by considering what your customers want." With art, you start by considering what you want. In fact, I'd argue if you start [...]
