Blog

Over the past year and, especially over the past few months BoldBrush has gotten quite skilled at listening to our customers. We've added live webinars, we've created an engaged Facebook group, we've refined our process of escalating customer issues from support to development and back rapidly. We send Product Market Fit surveys daily. The results of those surveys come directly into my inbox and I respond to nearly every single one. That is a great source of direct feedback from customers. When people cancel our service, they get a personal email from me, and many of those people respond, opening many ongoing conversations that [...]

When you market yourself or your art by email, your sender reputation is hugely important and you must take active steps to manage it, protect it and improve it. What is a Sender Reputation? Your sender reputation is created and assigned by the big mailbox providers like Gmail, Outlook, Yahoo, and AOL.  When you start sending email newsletters, these companies' algorithms make note of many details about your messages and create a new reputation for you.  This reputation changes for better or for worse based on the actions you and your subscribers take. You want to be sure your sender reputation is getting [...]

  Many artists make a huge mistake with their email marketing:  they use their gmail.com, yahoo.com, hotmail.com, outlook.com or similar address when sending their marketing emails.   If you're doing this, you need to stop, immediately.   It will cut your open rate and sales in half.    Yes, that's right, you could potentially double your sales just by using a better email address.     Here's a newsletter I received recently from an artist sending from a gmail.com address.     Yikes!   Who would open and read the message above?  Who would click on anything it contained?  Almost nobody.  Plus, when Gmail flags messages like this, images are all disabled.  So the recipient [...]