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If you have a common name, or, even if there is another individual with the same name who consistently outranks you in Google, it's worth considering changing your name.    You don't have to legally change your name.  If this is an issue for you, just work under a professional name.  "Mark Twain" was an alias of Samuel Clemens, not his legal name.   Find a professional name that "Googleable".   And, importantly, one that is unique, so that you can easily be the only result when people type it into Google.   Most people, when interested in an artist, will Google the name of the artist they are [...]

The first automobiles were called "horseless carriages."  And indeed, many early automobiles were even designed to look like carriages.   Whenever a new technology is introduced, people don't really know how to use it properly, so they try to use it like a similar, older technology.  This is a natural tendency, but these early attempts usually utilize the new technology in a clunky, sub-optimal way. This phenomenon has been dubbed the "Valley of Mismatch" by Florent Crivello, though I learned about it through Gary Basin. -- Here are some other "Valley of Mismatch" examples:    The first television ads where just radio ads played on TV with a static [...]