FAV SM Email (1)
How to Grow Your Email List with Social Media
When wanting to grow your email list, it's natural to turn to social
media as a way to encourage people to subscribe. Here's how to do that
in a way that works.
Most artists, when they start this process, simply post something to
their social media accounts that lets their followers know that they
have a newsletter and why they should sign up.
That is what nearly everyone does and it works for almost nobody.
While simply posting might get you a subscriber or two, most of your
posts will be lost in the noise. As soon as the next funny cat video
appears in your follower's feeds, your call to subscribe will be
forgotten.
So what does work? Personal outreach works
Here's a little mantra to help you remember what works: Personal
outreach works the best, while generic posting gets lost with the rest.
Consider what FASO customer Rochelle Allen wrote in our private Art
Marketing Mastermind Facebook group:
[Like most artists] I wasn't having any luck getting people to sign up
for my newsletter. So I recently decided to send a short, generic (but
easy to personalize), and friendly message to people who "like" and
follow my Facebook and Instagram pages.
I essentially asked if I could add their email to my newsletter
subscriber list so that we would have a more reliable way than social
media to stay connected.
Almost everyone said yes and I was able to increase my newsletter
subscribers exponentially!
This happened after I had made 2 posts over the course of the previous
week letting people know that I had a newsletter and what the benefits
would be for them to sign up. NO ONE did.
Even though one would think subscribing to a newsletter would be super
easy for people, it seems like asking directly and offering to do it
for them is much more effective.
Here's how you can put this idea to work to grow your email newsletter
subscriber list:
1. Look through people who like your posts and follow you on
social media. Identify the ones you want to invite to join your list.
2. Send each of those people a direct, private message letting
them know you have an email list for people who enjoy your art, that
you send a short update once a month. And ask them if you could add
them to your email list so that you have a more reliable way to
communicate that is not dependent upon social media.
3. Once they reply, add them to your list. That is all the
permission you need.
Until next time, please remember that Fortune Favors the Bold Brush
.
Sincerely,
Clint Watson
BoldBrush/FASO Founder & Art Fanatic
PS - Have any strategies that have worked for you to grow your email
list? Hit reply and let me know! I love learning about new marketing
ideas that work.
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