Double Your Open Rates with a Better Email Address
Double Your Open Rates
Double Your Open Rates
Many artists make a huge mistake with their email marketing: they use
their gmail.com, yahoo.com, hotmail.com, outlook.com or similar address
when sending their marketing emails.
If you're doing this, you need to stop, immediately. It will cut your
open rate and sales in half.
Yes, that's right, you could potentially double your sales just by
using a better email address.
Here's a newsletter I received recently from an artist sending from a
gmail.com address.
Dont Use Gmail Address
Don't Send Your Newsletter From a Gmail Address
Yikes!
Who would open and read the message above?
Who would click on anything it contained? Almost nobody.
Plus, when Gmail flags messages like this, images are all disabled. So
the recipient wouldn't even see your artwork.
The reason this message has the big scary warning is simple: To prevent
spam, Gmail attempts to verify that the message you receive came from
an email server that was authorized to send the message. And gmail
KNOWS, since they own the domain "gmail.com", that you don't have
permission to send marketing emails like this from their servers. Hence
they are warning the recipient. This may be slightly annoying when
you're the sender, but it's important. It prevents spam and,
importantly, it prevents people from sending nasty email impersonating
you.
There is a simple solution to this: Send your marketing emails from a
custom email address on your own domain.
Instead of sending from artistname@gmail.com, this artist should have
sent the message from artistname@artistname.com.
If you are NOT a FASO customer, you will have
to pay a bit extra to do this (most platforms charge something like
$5/month for a custom email box) and you (or somebody technical you
know) will have to setup some fairly complicated records on your
domain's DNS known as DKIM, SPF, and DMARC. The good news is, it's not
THAT difficult and you only have to set it up once. That's a small
price to pay to double your sales!
If you ARE a FASO customer, I have even better
news - nearly all our plans include a custom email address and, even
better, when you set up your email address through us, we automatically
add all the proper DKIM, SPF and DMARC records for you. Here's a link
to an article that explains how to setup a branded email box on FASO
. And here's an article that shows you how to make sure you send
newsletters from your branded email account
.
That's right. If you use FASO's art marketing platform, then we can
eliminate that big scary message in about ten minutes.
So, please, before you send your next email newsletter, take the time
to make sure it will send from a custom email address on a domain that
you control.
Until next time, please remember that Fortune Favors the Bold Brush.
Sincerely,
Clint Watson
PS - We're continuing our series on email marketing. Please hit reply
me know what other questions you have!
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