When wanting to grow your email list, it's natural to turn to social media as a way to encourage people to subscribe. Here's how to do that in a way that works.
Most artists, when they start this process, simply post something to their social media accounts that lets their followers know that they have a newsletter and why they should sign up.
That is what nearly everyone does and it works for almost nobody.
While simply posting might get you a subscriber or two, most of your posts will be lost in the noise. As soon as the next funny cat video appears in your follower's feeds, your call to subscribe will be forgotten.
So what does work? Personal outreach works
Here's a little mantra to help you remember what works: Personal outreach works the best, while generic posting gets lost with the rest.
Consider what FASO customer Rochelle Allen wrote in our private Art Marketing Mastermind Facebook group:
[Like most artists] I wasn't having any luck getting people to sign up for my newsletter. So I recently decided to send a short, generic (but easy to personalize), and friendly message to people who "like" and follow my Facebook and Instagram pages.
I essentially asked if I could add their email to my newsletter subscriber list so that we would have a more reliable way than social media to stay connected.
Almost everyone said yes and I was able to increase my newsletter subscribers exponentially!
This happened after I had made 2 posts over the course of the previous week letting people know that I had a newsletter and what the benefits would be for them to sign up. NO ONE did.
Even though one would think subscribing to a newsletter would be super easy for people, it seems like asking directly and offering to do it for them is much more effective.
Here's how you can put this idea to work to grow your email newsletter subscriber list:
- Look through people who like your posts and follow you on social media. Identify the ones you want to invite to join your list.
- Send each of those people a direct, private message letting them know you have an email list for people who enjoy your art, that you send a short update once a month. And ask them if you could add them to your email list so that you have a more reliable way to communicate that is not dependent upon social media.
- Once they reply, add them to your list. That is all the permission you need.
Until next time, please remember that Fortune Favors the Bold Brush.
Sincerely,
Clint Watson
BoldBrush/FASO Founder & Art Fanatic
PS - Have any strategies that have worked for you to grow your email list? Hit reply and let me know! I love learning about new marketing ideas that work.
