Blog

Social Media = Cocktail Party
Your Blog = Your House/Studio
Your Website = Your Gallery
Your Emails and Newsletters = Personal Letters and Postcards from you

You’ll sell a lot more art to people who receive your personal letters, who visit your gallery, or who visit your house/studio than you will to people at a cocktail party.

Plan your art & marketing time accordingly. [1]

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[1]  Everyone needs to go to a good party now and then, so don't feel like I'm telling you to abandon social media.  But if you're feeling overwhelmed with all the "experts" saying "Pinterest this", "Facebook That", "Twitter blah" etc.  Don't worry about, it's not as important to your art sales as many would have you believe.   I buy a fair amount of art and I've never bought something because of social media.  I've often bought from seeing it in a personal email from the artist, seeing it on an artist's blog that I follow, or finding it on the artist's website.

[2] This post started as a comment on Alyson Stanfield's excellent post here.