Clint, wow! This article addresses many of the stuff that concerns artists about their marketing paths. Thank you! I've heard Barney Davey often say, "There are riches in niches". I think that has been true for me. I've noticed that my work gets more attention when it's somehow visually different from most of what's being painted today. It doesn't need to be wildly different, but recognizable as mine alone.
What I'm discovering is that I can and have built a following for my work - even for my new style - pretty quickly, but "quick" is a relative term when building a following for original work. I'm practicing more patience and staying with a marketing approach a little longer than I used to.