Marie K. Thompson 's comment on What is Email Marketing

Clint, I agree that email marketing is very valuable since an artist is usually emailing to people who have purchased a piece from them. I also like the idea of having control of our own marketing rather than the platforms having control over it. I helped my late husband, Tommy Thompson, sell paintings by maintaining an email list of subscribers via FASO.com and disseminating monthly newsletters via the FASO system, which I think is the very best. It is so important to maintain a conversation with your collectors because as you have said so many times, you usually sell to the same 20 or so collectors. Tommy designed a way to print notecards using his paintings as the front cover (FASO also published an article that Tommy and I wrote about his notecard marketing idea; this is the link to Tommy's article: https://fineartviews.com/blog/14367/using-note-cards-as-a-marketing-tool). When someone purchased a painting, I would prepare a few notecards for the collector, place them in clear bags, and email them a link to the notecards so that they could print as many as they wanted. It was free advertising for Tommy because we included his website on the back. I have also found that writing a blog via FASO.com helped Tommy sell paintings several times. Once a guy from Michigan who was designing cars for GM at their plant near Nashville, TN, called to say that he had found my blog post about Tommy's TN landscape paintings. He commissioned Tommy to create a large painting of a scene near Franklin, TN. He told us that he had searched for "artists painting Tennessee landscape paintings" and found my blog post because I had included the keywords. That was not the only time that happened; it happened several times. Thanks again, Clint, for all you do to help artists market their art. You are the greatest! Clint, I have a question for you. Tommy's and my daughter, MichelleRideout.com, has a website via FASO also, which I helped her set up initially. She is struggling with marketing. I am wondering if it would be permissible for me to send out only one email newsletter featuring her artwork (to Tommy's email list) as a trial to determine if any of Tommy's collectors might be interested in paintings by Tommy's daughter. I would be sure that it would be only a one-time issue unless they wished to be added to her email list. Would that be kosher? Thanks again for all of your help.


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