Blog

  When I first started BoldBrush (the company behind FASO), things were pretty simple.  I was the leader, the boss, and all the employees.     As the BoldBrush team grew, and we added the first few people, things remained pretty simple but, at some point, we crossed a threshold that felt like the moment when you're playing in the ocean, and your feet can no longer touch the bottom.  You suddenly realize you either have to turn back or start swimming.  If you choose to swim, you quickly learn you don't really have as much control as you thought you would: the tide [...]

A couple of years ago, I wrote about how, at FASO, we feel it's important to "eat our own dog food" (use our own software).   Not too long after that post, I wrote about the difficulties we are all faced with when it comes to delivering reliable well-rendered email newsletters in "Why What You See is Not What You Get with Email." In our quest to continually make FASO better for our customers, we've taken both of those messages to heart.  For the past two years, we've used our own "Artful Mail" email newsletter product to send many of our newsletters. [...]

    We received the following note from a new customer.  We take it as high praise indeed that we are providing her a better experience than Apple did:   "I absolutely LOVE this software, FASO, so far! I appreciate the elegant templates and the promise of personal support, the added exposure opportunities, and awards. It feels like I have finally found an artist-honoring web developer! Your website descriptions recognize the artist's strengths, manage the weaknesses, and sound like helping to share art is your love. I used iWeb for years until November then purchased another expensive software program as recommended by sales associates at [...]

    In this article, Scott Adams, creator of Dilbert wrote the following:   "To put it bluntly, goals are for losers. That's literally true most of the time. For example, if your goal is to lose 10 pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary."     While I'm sure his phrase "Goals are for losers" was intentionally hyperbolic, he's on to something with this idea, and I've written about this before, [...]