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What Collectors Want
PART 1 Here's a question worth pondering: What do art collectors want? Before I founded BoldBrush, I was in the gallery business for more than 16 years. During that time, I developed an extremely strong implicit sense for what art collectors want. But what explicitly do they want? On True Art Collectors When I say "art collectors", I'm specifically talking about "true" art collectors: an idea similar in concept to Kevin Kelly's idea of "true fans." True art collectors go to art openings. True art collectors seek out and meet artists. True art collectors follow the careers of artists they love. True art collectors have relationships [...]
Ensure Your Artist Website Doesn't Repel Customers Starting in July
Now is the time to ensure that your artist website serves securely. If you've not yet done so, you're almost out of time. All "serves securely" means is that the address of your website starts with "https://", instead of "http://" (without the "s"). If you don't ensure this is taken care of now, starting in July, Chrome, the most used browser in the world, will start loudly telling your customers that your site is "Not Secure." Most people will not browse, much less purchase art work, from a website that is "Not Secure." Here is how this will look in the user's browser bar: I don't want [...]
Launch an Artist Website that Works
This post is by Clint Watson, former art gallery owner and founder of BoldBrush. BoldBrush is known for FASO Artist Websites, the leading provide of professional artist websites, the $25,000+ BoldBrush Painting Competition and the free daily art marketing newsletter, FineArtViews. As a self-proclaimed "art fanatic", Clint delights that BoldBrush's downtown San Antonio, Texas office is full of original art, as is his home office which he shares with his two feline assistants Kiara and Lilly. You can connect with Clint on Twitter, Facebook or his personal blog at clintavo.com. And remember: Fortune Favors the Bold Brush.What are the top three goals of an artist website?The first goal of an artist website is to project [...]
The Dangers of Mentorship
In 1939, a doctoral candidate at the UC, Berkeley, arrived late for a graduate-level statistics class and found two problems written on the board. Not knowing they were examples of “unsolved” statistics problems, he mistook them for part of a homework assignment, jotted them down, and solved them. His name was George Dantzig and he later recounted his feat in a 1986 interview: It happened because during my first year at Berkeley I arrived late one day at one of [Jerzy] Neyman’s classes. On the blackboard there were two problems that I assumed had been assigned for homework. I copied them down. A [...]



