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Your Artful Amplifiers

Image courtesy Hugh MacLeod, Gaping Void. [1]

Perhaps the following question haunts you:

How do I find new customers?

Do you monitor worry about your website's traffic?  Do you encourage beg people to "like" you on Facebook? [2]  Do you wonder if  hope search engine marketing will ride in on a white horse and hand you new buyers?

On the surface, worrying about those things seems logical.  More traffic = more sales.  Right?  Wrong. Wrong.  Wrong.

Listen, you don't have to beg.  Instead, do what we tell artists over...and over...and over:  focus on your existing fans.  No matter how small your newsletter list is....start using it.  No matter how few collectors you have....hug them, reward them, communicate with them. 

Think about what Seth Godin wrote:

If you've got an idea or you're working in marketing, the temptation is to seek out and evangelize those that 'don't get it,' to find and sell to the skeptics. In fact, real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell. [source]

Your existing fans are how your message...your art....will spread and amplify.

Your existing fans are your marketing department.  

Treat them accordingly.  

Clint Watson

FASO Founder, Software Craftsman, Art Fanatic

*********

[1]  Image courtesy Hugh MacLeod, Gaping Void. [source]

[2]  Seriously is there any other word other than "begging" to describe the following in my Facebook notifications?  

"Artist Name has invited you to like Artist Name".

 

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Comments

 

Clint this is just what I feel the same, begging, and begging on face book and social networking sites, and then flaunting the number of likes, this is totally a different world I feel, where is genuine art, how many sales are done due to this likes, how much the artist gains popularity, and people recognize the artist by the number of likes..? saying maybe we don't understand or like this art but this one must be a famous one with so many followers and likes! and does this indicate that our art is any less than other ones, just because we do not get likes?
where the fact is that these likes can be got with spending a few cents!
Thanks for this helpful post yes these existing fans, people sure are our extended family and friends who would help us in some way even if not directly buy our art.
While on this spiritual journey of The Red Pilgrim, as I continue to paint healing art...I wish to make simple colorful understandable art, art that heals.
All the Best!

Great post! I recently joined Facebook and sometimes feel like I should be doing something to get more likes. I feel ridiculous begging, which I have not done, but very slowly have acquired a few likes. I will remember this article when I am doubting myself. Focus on creating the best artwork you can and reach out to the people who are taking the time to follow you.

ttilio

Dear Clint,
see please my comment to "6c's"of Art Sales. May you please send your answer to my e-mail too, if you want.I will try your wines when coming to US.
Excuse my bad english.
Ciao, Attilio

Thank you Clint. PLEASE keep reminding us. I know I forget to do this.....thick brain. Maybe it is because of all of the advertising that we are bombarded with makes us think we have to keep reaching out to others versus taking care of who already knows and cares about us...??

Perhaps I should print off the comic image above and pin it on my wall!

Clint, your advice is spot on. It has worked for me.

I regularly use my FASO newsletter to let my fans know what I am up to, and it works. I figure that at least half my total sales come from my newsletter subscribers.

Right now I in the middle of a 60 day daily painting challenge. I make a painting every day, send it out in my newsletter with links back to my site. So far I have sold the first 8, today is day 9. Last year I sold 57 out of the 60. The vast majority were sold to newsletter subscribers.

Thanks for building the FASO site that allows me to do this, and for sharing your good advice with us.
Poppy

Clint, I discovered my abilities late in life (at 52) and I was dumb as as a snubbing post about art and the art business....Having been a cowboy most of my life, I naturally wanted to be part of that genre and aspired to get the attention of the CA with my work....I did get into a couple of "prestigious" galleries but after a couple years I came to the conclusion that no one wanted to invest time and money cultivating the career of an Old beginner. So rather than pursue the elusive fame and a quest for the proverbial Nod of approval, I decided to just make a living doing what I love. I can tell a pretty good story and am somewhat of a ham so my wife arranged for me to demonstrate my craft and entertain folks in various public venues. Through that course of action I have achieved just what you suggested in your article. In Thirteen years I have amassed a large collector base. I earn a higher than average income through residual business from them, personally, and through their referrals. Being computer illiterate (as Tammy will attest) I have not taken advantage of the blogs and news letters or maximize the potential of the website but I mine the heck out of my collector base. Thank for your web site and for compiling such a great staff.

Clint, you recommended Seth Godin more than a year ago, and I have been avidly following him ever since. This is a perfect example of person to person word-of-mouth recommendation. I have no idea how many people have heard about Seth Godin's fresh, smart, canny daily input. It only takes a minute or less to get great insights from this writer. I thank you!

I mean how many people have heard about Seth Godin simply from me! If others love him as much, that grows to be exponential recommendation.

Dear Clint,

Thanks for the thoughtful, pointed comments. Your note is a perfect demonstration of what your words convey. I printed it and posted it on my studio wall.

Now off to work. I sometimes think I have gone completely crazy, reading and typing when I have unfinished commissions piling up.

Clint, I saw your post yesterday morning and got my act together and thoughtfully typed up a lengthy newsletter with current paintings, stories and images from my latest trip. I have not typed up a newsletter that told my stories in ages. I also gave a shout out to all my collectors in the end. Plus I said HUGS! Well, this morning when I turned on my android, checked my webmail, I saw there were 2 sales from that newsletter. Nice way to wake up, you are right, it works! A big THANKS and HUG!

Clint, I have been sending regular newsletters with just latest art and not saying too much except updates. Just this time I thought I would give the people more substance by telling my personal thoughts, discoveries and process. Also how I just did an autumn aspen series and how it came about. Then I added some inspiration in the end. It took me a whole day to construct the letter, but I enjoyed doing it. Today I feel relieved, so relieved I could skip down to the ocean. Our collectors do care and they love to read stories. They like to know more about the artist they collect,it makes them feel closer to us and more willing to add to their collection.


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